D*mn Good

A Dorset-made, purpose-led plant-based cookie brand founded by Evie Waxman - baking indulgent, gluten-free, vegan cookies with clean ingredients.

About:D*mn Good was founded in 2016 by Evie Waxman as Raw Bake Station, rebranding in 2023 following a partnership with London creative studio Uncommon. The rebrand reflected a deepening of the brand’s original purpose: Evie founded the business on the back of her own difficult relationship with food and body image in her early years, and D*mn Good now exists not just as a snack brand but as a movement pushing back against toxic diet culture and championing mental sustainability alongside physical health.

Every cookie is baked in Dorset in a dedicated gluten, wheat and milk-free site, using clean ingredients with no nasties, and all varieties are fully vegan, plant-based and gluten-free. The range spans Salted Double Choc (a Great Taste Award and Great British Food Award winner), Vanilla & Choc, Ginger, Choc & Orange and Honeycomb & Choc, available in 38g single-serve packs and 12-pack boxes. A Sweet It Forward gifting box rounds out the range, designed to be sent to someone who needs reminding of their worth.

The brand is stocked at Co-op, Daylesford, Ocado and Sainsbury’s across the UK, with export listings in the UAE and Kuwait and a growing international presence.

Location: Dorset

Size: Start-up / Small

Website: dmngood.co.uk

Team: Founder-led (Evie Waxman, CEO)

Dedicated Sales Team Contact: via dmngood.co.uk

Sectors they sell to: Direct to Consumer, National Retail, Specialist & Independent Retail, Gifting, Wholesale / Trade, Export

Focus territories: UK Domestic | UAE | Kuwait | International (growing)